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Hamilton University Transcription:
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Don’t want people to yawn through your training video? Well, let’s face it, most training videos are a little boring and seem to stretch on and on. And hosts who sound self-righteous are a big turn-off. Save your video from joining the list of training videos that nobody watches or quits after five seconds.
Edit out your vision and mission
Nothing can be as mind numbingly boring as listening to a person explaining about the values, goals et al before getting down to business. Few people care. Establishing a baseline is of course important. But cut-it down to your experience in the field and a quick roadmap of what your video is about.
Don’t try too hard
There seem to be only two kinds of training videos around. The staid ones where the instructor seems to bark at viewers and the ones filed with bad jokes and aimed at self-deprecating humor. Choosing, the middle-ground works. Be slightly informal but also sound like you mean business.
Have someone else share screen space
The one common mistake that training video hosts often do, is to do it all themselves. It leads to poor audio quality if you keep moving about. And also make the video look monotonous. Not all of us can come up with interesting lines while searching for the scissors. If you need to move around and pick up or assemble stuff, have a friend pitch in to demonstrate, or be your man-Friday for the day.
Wake them up!
Soft voices that pleasantly instruct can lull people to sleep. Practice voice modulation or hire a voice over professional. Include phrases like “so now that we’ve completed” or “time for the next step”. Or, it will look like your video is going on and on even if it’s just been fifteen minutes.
Write the audio script keeping your audience in mind
What can be more punishing than sitting through a video and trying to comprehend technical mumbo jumbo? Keeping it simple is the best way of showing expertise. There are some instructors who go the other extreme and talk like they are speaking to five year olds. Nobody likes being talked down to. Strike out those highly technical words and take care not to go the other extreme by explaining everything in slow-mo.
Subtitle or caption your training video
All of us hope to have neutral, clear accents, but few of us do. Captioning or subtitling your training video will make it more understandable. People are not going to pause or rewind your video if they cannot get a word. Adding captions or subtitles is certainly a safe choice.
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