Every corporate, worth its salt is jumping onto the video bandwagon. It is much more engaging than advertisements, and fosters team spirit. And finally, you have a chance to fish out your latest Allen Solly suit without looking like you are a tad too overdressed for work. Lets face it first time videos are usually shaky, nervous and ever so slightly boring. If you feel your video could do with a little tweaking, these tips can guide you along.
Every big project begins with a single word! Write, rewrite, strike out and drive your personal secretary up the wall, but never start filming till you have a cohesive script in hand. The make it as you go along approach never works for corporate videos. When there is little space to be funky or creative, you will have to work hard to present what you have in the most interesting way possible.
Include employees even if they don’t look like Cameroon Diaz
The world has lost count of the corporate firms who hire good-looking models and talents to walk the talk. A video that doesn’t look airbrushed is of more interest than faces you’ve already seen in a few spots before. Do a small “screen test”, and make your employees promote the brand they’re part of.
The age of DIY
It is the age of do- it yourself. Though hiring a firm that shoots and launches corporate videos is a safer option it may not be as cost effective. If you run a small business and cannot afford the big bucks rent out a video camera and lighting kit and let everybody pitch in with their own two bits.
Make sure that the video is not tacky and doesn’t compromise in anyway on audio and visual quality. An amateur video can make your company look like it is run by a bunch of college kids.
Call to action; the bottomline
A clear-cut call to action is what is going to make your prospective clients take a call. Be unusual and think out of the box. Being clichéd or syrupy sweet hardly makes an impact. Play it cool or sound urgent but work on a call to action that is unique. And one final tip, get video transcription or captioning for your video, Transcription for your videos to make it look more professional and “finished”.